TY - JOUR
T1 - It Depends on Who's Asking
T2 - Interviewer Gender Effects on Credibility Ratings of Male and Female Journalists in Six Arab Countries
AU - Martin, Justin D.
N1 - Publisher Copyright:
© 2020 The Author(s) 2020. Published by Oxford University Press on behalf of The World Association for Public Opinion Research. All rights reserved.
PY - 2021
Y1 - 2021
N2 - This study examined interviewer gender effects on attitudes toward male and female journalists in a survey experiment in six Arab countries. Respondents (N = 5,040) in Jordan, Lebanon, Qatar, Saudi Arabia, Tunisia, and UAE were read a scenario, by a male or female interviewer, of either a male or female journalist covering a political scandal, and were then asked about the journalist's perceived credibility. Interviewer gender affected ratings of journalist conscientiousness in four of six countries (positively in Tunisia and UAE, and negatively in Jordan and Lebanon), and negatively affected knowledgeability ratings in Lebanon. Implications for research on media credibility, gender bias, and survey research are discussed.
AB - This study examined interviewer gender effects on attitudes toward male and female journalists in a survey experiment in six Arab countries. Respondents (N = 5,040) in Jordan, Lebanon, Qatar, Saudi Arabia, Tunisia, and UAE were read a scenario, by a male or female interviewer, of either a male or female journalist covering a political scandal, and were then asked about the journalist's perceived credibility. Interviewer gender affected ratings of journalist conscientiousness in four of six countries (positively in Tunisia and UAE, and negatively in Jordan and Lebanon), and negatively affected knowledgeability ratings in Lebanon. Implications for research on media credibility, gender bias, and survey research are discussed.
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U2 - 10.1093/ijpor/edz053
DO - 10.1093/ijpor/edz053
M3 - Article
AN - SCOPUS:85105584889
SN - 0954-2892
VL - 33
SP - 18
EP - 37
JO - International Journal of Public Opinion Research
JF - International Journal of Public Opinion Research
IS - 1
ER -