"It feels right. therefore, i feel present and enjoy": The effects of regulatory fit and the mediating roles of social presence and self-presence in avatar-based 3D virtual environments

Seunga Jin*

*Corresponding author for this work

Research output: Contribution to journalArticle

15 Scopus citations

Abstract

This research examined the effects of regulatory fit on media users' enjoyment of interactions with a virtual interlocutor and feelings of social presence and self-presence in the 3D virtual environments (VEs) of Second Life. Results from a two (regulatory focus state: promotion vs. prevention) × two (regulatory strategy: eagerness means vs. vigilance means) between-subjects full-factorial experiment demonstrated that the regulatory fit between regulatory focus state and means for goal pursuit in computermediated communication (CMC) within 3D VEs increases users' enjoyment, feelings of presence, and postexperimental healthy eating intentions. A path analysis further revealed the mediating roles of social presence and self-presence. Theoretical and methodological contributions as well as practical implications are discussed.

Original languageEnglish (US)
Pages (from-to)105-116
Number of pages12
JournalPresence: Teleoperators and Virtual Environments
Volume20
Issue number2
DOIs
StatePublished - Apr 1 2011

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Software
  • Human-Computer Interaction
  • Computer Vision and Pattern Recognition

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