It’s about time: A call for more longitudinal consumer research insights

Pradeep Chintagunta; Aparna A. Labroo

doi:10.1086/709858

It’s about time: A call for more longitudinal consumer research insights

Pradeep Chintagunta, Aparna A. Labroo

Marketing

Research output: Contribution to journal › Comment/debate › peer-review

14 Scopus citations

Original language	English (US)
Pages (from-to)	240-247
Number of pages	8
Journal	Journal of the Association for Consumer Research
Volume	5
Issue number	3
DOIs	https://doi.org/10.1086/709858
State	Published - Jul 2020

ASJC Scopus subject areas

Applied Psychology
Economics and Econometrics
Marketing

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10.1086/709858

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title = "It{\textquoteright}s about time: A call for more longitudinal consumer research insights",

author = "Pradeep Chintagunta and Labroo, {Aparna A.}",

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AU - Labroo, Aparna A.

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JO - Journal of the Association for Consumer Research

JF - Journal of the Association for Consumer Research

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It’s about time: A call for more longitudinal consumer research insights

ASJC Scopus subject areas

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