It’s about time: A call for more longitudinal consumer research insights

Pradeep Chintagunta, Aparna A. Labroo

Research output: Contribution to journalComment/debatepeer-review

6 Scopus citations
Original languageEnglish (US)
Pages (from-to)240-247
Number of pages8
JournalJournal of the Association for Consumer Research
Volume5
Issue number3
DOIs
StatePublished - Jul 2020

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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