Japanese Strategic Marketing: An Overview

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationStrategic Marketing and Management
Place of PublicationNew York
PublisherJohn Wiley & Sons
Pages441-451
StatePublished - 1985

Cite this

Kotler, P. (1985). Japanese Strategic Marketing: An Overview. In Strategic Marketing and Management (pp. 441-451). John Wiley & Sons.