| Original language | English |
|---|---|
| Title of host publication | Strategic Marketing and Management |
| Place of Publication | New York |
| Publisher | John Wiley & Sons |
| Pages | 441-451 |
| State | Published - 1985 |
Cite this
Kotler, P. (1985). Japanese Strategic Marketing: An Overview. In Strategic Marketing and Management (pp. 441-451). John Wiley & Sons.