Jeitinho Brasileiro: Adopting non-market strategies in Brazil

Susan Perkins*, Ishva Minefee

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Routledge Companion to Non-Market Strategy
PublisherTaylor and Francis Inc.
Pages390-411
Number of pages22
ISBN (Electronic)9781317819707
ISBN (Print)9780415712316
DOIs
StatePublished - Apr 24 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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