JIM marches on

Venkatesh Shankar; Edward Malthouse

doi:10.1002/dir.20104

JIM marches on

Venkatesh Shankar^*, Edward Malthouse

^*Corresponding author for this work

Integrated Marketing Communications

Research output: Contribution to journal › Editorial › peer-review

2 Scopus citations

Original language	English (US)
Pages (from-to)	2-3
Number of pages	2
Journal	Journal of Interactive Marketing
Volume	22
Issue number	1
DOIs	https://doi.org/10.1002/dir.20104
State	Published - 2008

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1002/dir.20104

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title = "JIM marches on",

author = "Venkatesh Shankar and Edward Malthouse",

year = "2008",

doi = "10.1002/dir.20104",

language = "English (US)",

volume = "22",

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journal = "Journal of Interactive Marketing",

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publisher = "Elsevier Limited",

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AU - Shankar, Venkatesh

AU - Malthouse, Edward

PY - 2008

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JF - Journal of Interactive Marketing

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ER -

JIM marches on

ASJC Scopus subject areas

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