Journal of Consumer Marketing: Editors' introduction

Paul M. Hirsch, Michael Lounsbury

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish (US)
Pages (from-to)362
Number of pages1
JournalJournal of Management Inquiry
Volume15
Issue number4
DOIs
StatePublished - Dec 2006

ASJC Scopus subject areas

  • General Business, Management and Accounting
  • Strategy and Management
  • Management of Technology and Innovation

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