Abstract
This meta-analytic review discusses research evidence concerning the persuasive effects of three variations in the articulation of an advocate's supporting argumentation. Greater explicitness in identification of the sources of information and in the completeness of an argument significantly enhance persuasive effectiveness and perceived credibility; greater quantitative specificity has no significant effect on these outcomes.
Original language | English (US) |
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Pages (from-to) | 61-75 |
Number of pages | 15 |
Journal | Argumentation and Advocacy |
Volume | 35 |
Issue number | 2 |
DOIs | |
State | Published - 1998 |
Externally published | Yes |
ASJC Scopus subject areas
- Communication