Justifying brand investments

Don E. Schultz*

*Corresponding author for this work

Research output: Contribution to journalComment/debate

Original languageEnglish (US)
Pages (from-to)10-11
Number of pages2
JournalMarketing Management
Volume20
Issue number4
StatePublished - Dec 1 2011

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Schultz, D. E. (2011). Justifying brand investments. Marketing Management, 20(4), 10-11.