Justifying brand investments

Don E. Schultz^*

^*Corresponding author for this work

Research output: Contribution to journal › Comment/debate › peer-review

ASJC Scopus subject areas

@article{795ca3e7a3ad44e0a59f45e72b8186a4,

title = "Justifying brand investments",

author = "Schultz, {Don E.}",

year = "2011",

month = dec,

day = "1",

language = "English (US)",

volume = "20",

pages = "10--11",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "4",

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