We propose a novel method to predict movie ticket sales based on the stimulus complexity of the associated advertisements (i.e. movie trailers). We identify characteristics of movie trailers (e.g. semantic and visual clarity) that promote neural similarity (i.e. Cross-Brain-Correlation) among moviegoers at a commercial theater and foreshadow commercial success.
|Original language||English (US)|
|Number of pages||5|
|Journal||Advances in Consumer Research|
|State||Published - Jan 1 2016|
ASJC Scopus subject areas
- Applied Psychology
- Economics and Econometrics