Keep it simple stimuli: Brain-vetted elements of movie trailers predict opening weekend ticket sales

Samuel B. Barnett, Hope M. White, Moran Cerf

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

We propose a novel method to predict movie ticket sales based on the stimulus complexity of the associated advertisements (i.e. movie trailers). We identify characteristics of movie trailers (e.g. semantic and visual clarity) that promote neural similarity (i.e. Cross-Brain-Correlation) among moviegoers at a commercial theater and foreshadow commercial success.

Original languageEnglish (US)
Pages (from-to)285-289
Number of pages5
JournalAdvances in Consumer Research
Volume44
StatePublished - Jan 1 2016

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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