Dawn Iacobucci, Bobby Calder
Research output: Book/Report › Book
}
TY - BOOK
T1 - Kellogg on Integrated Marketing
AU - Iacobucci, Dawn
AU - Calder, Bobby
PY - 2003
Y1 - 2003
M3 - Book
BT - Kellogg on Integrated Marketing
PB - John Wiley & Sons
ER -