Keypress-based musical preference is both individual and lawful

Sherri L. Livengood, John P. Sheppard, Byoung W. Kim, Edward C. Malthouse, Janet E. Bourne, Anne E. Barlow, Myung J. Lee, Veronica Marin, Kailyn P. O'Connor, John G. Csernansky, Martin P. Block, Anne J. Blood, Hans C. Breiter

Research output: Contribution to journalArticle

Abstract

Musical preference is highly individualized and is an area of active study to develop methods for its quantification. Recently, preference-based behavior, associated with activity in brain reward circuitry, has been shown to follow lawful, quantifiable patterns, despite broad variation across individuals. These patterns, observed using a keypress paradigm with visual stimuli, form the basis for relative preference theory (RPT). Here, we sought to determine if such patterns extend to non-visual domains (i.e., audition) and dynamic stimuli, potentially providing a method to supplement psychometric, physiological, and neuroimaging approaches to preference quantification. For this study, we adapted our keypress paradigm to two sets of stimuli consisting of seventeenth to twenty-first century western art music (Classical) and twentieth to twenty-first century jazz and popular music (Popular). We studied a pilot sample and then a separate primary experimental sample with this paradigm, and used iterative mathematical modeling to determine if RPT relationships were observed with high R2 fits. We further assessed the extent of heterogeneity in the rank ordering of keypress-based responses across subjects. As expected, individual rank orderings of preferences were quite heterogeneous, yet we observed mathematical patterns fitting these data similar to those observed previously with visual stimuli. These patterns in music preference were recurrent across two cohorts and two stimulus sets, and scaled between individual and group data, adhering to the requirements for lawfulness. Our findings suggest a general neuroscience framework that predicts human approach/avoidance behavior, while also allowing for individual differences and the broad diversity of human choices; the resulting framework may offer novel approaches to advancing music neuroscience, or its applications to medicine and recommendation systems.

Original languageEnglish
Article number136
JournalFrontiers in Neuroscience
Volume11
Issue numberMAY
DOIs
StatePublished - 2017

Fingerprint

Music
Neurosciences
Art
Reward
Psychometrics
Individuality
Neuroimaging
Hearing
Medicine
Brain

Keywords

  • Approach
  • Avoidance
  • Music
  • Preference
  • Relative preference theory
  • Reward

ASJC Scopus subject areas

  • Neuroscience(all)

Cite this

Livengood, S. L., Sheppard, J. P., Kim, B. W., Malthouse, E. C., Bourne, J. E., Barlow, A. E., ... Breiter, H. C. (2017). Keypress-based musical preference is both individual and lawful. Frontiers in Neuroscience, 11(MAY), [136]. DOI: 10.3389/fnins.2017.00136

Keypress-based musical preference is both individual and lawful. / Livengood, Sherri L.; Sheppard, John P.; Kim, Byoung W.; Malthouse, Edward C.; Bourne, Janet E.; Barlow, Anne E.; Lee, Myung J.; Marin, Veronica; O'Connor, Kailyn P.; Csernansky, John G.; Block, Martin P.; Blood, Anne J.; Breiter, Hans C.

In: Frontiers in Neuroscience, Vol. 11, No. MAY, 136, 2017.

Research output: Contribution to journalArticle

Livengood, SL, Sheppard, JP, Kim, BW, Malthouse, EC, Bourne, JE, Barlow, AE, Lee, MJ, Marin, V, O'Connor, KP, Csernansky, JG, Block, MP, Blood, AJ & Breiter, HC 2017, 'Keypress-based musical preference is both individual and lawful' Frontiers in Neuroscience, vol 11, no. MAY, 136. DOI: 10.3389/fnins.2017.00136
Livengood SL, Sheppard JP, Kim BW, Malthouse EC, Bourne JE, Barlow AE et al. Keypress-based musical preference is both individual and lawful. Frontiers in Neuroscience. 2017;11(MAY). 136. Available from, DOI: 10.3389/fnins.2017.00136

Livengood, Sherri L.; Sheppard, John P.; Kim, Byoung W.; Malthouse, Edward C.; Bourne, Janet E.; Barlow, Anne E.; Lee, Myung J.; Marin, Veronica; O'Connor, Kailyn P.; Csernansky, John G.; Block, Martin P.; Blood, Anne J.; Breiter, Hans C. / Keypress-based musical preference is both individual and lawful.

In: Frontiers in Neuroscience, Vol. 11, No. MAY, 136, 2017.

Research output: Contribution to journalArticle

@article{2abf68c580e54ab080865d0d0025abd6,
title = "Keypress-based musical preference is both individual and lawful",
abstract = "Musical preference is highly individualized and is an area of active study to develop methods for its quantification. Recently, preference-based behavior, associated with activity in brain reward circuitry, has been shown to follow lawful, quantifiable patterns, despite broad variation across individuals. These patterns, observed using a keypress paradigm with visual stimuli, form the basis for relative preference theory (RPT). Here, we sought to determine if such patterns extend to non-visual domains (i.e., audition) and dynamic stimuli, potentially providing a method to supplement psychometric, physiological, and neuroimaging approaches to preference quantification. For this study, we adapted our keypress paradigm to two sets of stimuli consisting of seventeenth to twenty-first century western art music (Classical) and twentieth to twenty-first century jazz and popular music (Popular). We studied a pilot sample and then a separate primary experimental sample with this paradigm, and used iterative mathematical modeling to determine if RPT relationships were observed with high R2 fits. We further assessed the extent of heterogeneity in the rank ordering of keypress-based responses across subjects. As expected, individual rank orderings of preferences were quite heterogeneous, yet we observed mathematical patterns fitting these data similar to those observed previously with visual stimuli. These patterns in music preference were recurrent across two cohorts and two stimulus sets, and scaled between individual and group data, adhering to the requirements for lawfulness. Our findings suggest a general neuroscience framework that predicts human approach/avoidance behavior, while also allowing for individual differences and the broad diversity of human choices; the resulting framework may offer novel approaches to advancing music neuroscience, or its applications to medicine and recommendation systems.",
keywords = "Approach, Avoidance, Music, Preference, Relative preference theory, Reward",
author = "Livengood, {Sherri L.} and Sheppard, {John P.} and Kim, {Byoung W.} and Malthouse, {Edward C.} and Bourne, {Janet E.} and Barlow, {Anne E.} and Lee, {Myung J.} and Veronica Marin and O'Connor, {Kailyn P.} and Csernansky, {John G.} and Block, {Martin P.} and Blood, {Anne J.} and Breiter, {Hans C.}",
year = "2017",
doi = "10.3389/fnins.2017.00136",
volume = "11",
journal = "Frontiers in Neuroscience",
issn = "1662-4548",
publisher = "Frontiers Research Foundation",
number = "MAY",

}

TY - JOUR

T1 - Keypress-based musical preference is both individual and lawful

AU - Livengood,Sherri L.

AU - Sheppard,John P.

AU - Kim,Byoung W.

AU - Malthouse,Edward C.

AU - Bourne,Janet E.

AU - Barlow,Anne E.

AU - Lee,Myung J.

AU - Marin,Veronica

AU - O'Connor,Kailyn P.

AU - Csernansky,John G.

AU - Block,Martin P.

AU - Blood,Anne J.

AU - Breiter,Hans C.

PY - 2017

Y1 - 2017

N2 - Musical preference is highly individualized and is an area of active study to develop methods for its quantification. Recently, preference-based behavior, associated with activity in brain reward circuitry, has been shown to follow lawful, quantifiable patterns, despite broad variation across individuals. These patterns, observed using a keypress paradigm with visual stimuli, form the basis for relative preference theory (RPT). Here, we sought to determine if such patterns extend to non-visual domains (i.e., audition) and dynamic stimuli, potentially providing a method to supplement psychometric, physiological, and neuroimaging approaches to preference quantification. For this study, we adapted our keypress paradigm to two sets of stimuli consisting of seventeenth to twenty-first century western art music (Classical) and twentieth to twenty-first century jazz and popular music (Popular). We studied a pilot sample and then a separate primary experimental sample with this paradigm, and used iterative mathematical modeling to determine if RPT relationships were observed with high R2 fits. We further assessed the extent of heterogeneity in the rank ordering of keypress-based responses across subjects. As expected, individual rank orderings of preferences were quite heterogeneous, yet we observed mathematical patterns fitting these data similar to those observed previously with visual stimuli. These patterns in music preference were recurrent across two cohorts and two stimulus sets, and scaled between individual and group data, adhering to the requirements for lawfulness. Our findings suggest a general neuroscience framework that predicts human approach/avoidance behavior, while also allowing for individual differences and the broad diversity of human choices; the resulting framework may offer novel approaches to advancing music neuroscience, or its applications to medicine and recommendation systems.

AB - Musical preference is highly individualized and is an area of active study to develop methods for its quantification. Recently, preference-based behavior, associated with activity in brain reward circuitry, has been shown to follow lawful, quantifiable patterns, despite broad variation across individuals. These patterns, observed using a keypress paradigm with visual stimuli, form the basis for relative preference theory (RPT). Here, we sought to determine if such patterns extend to non-visual domains (i.e., audition) and dynamic stimuli, potentially providing a method to supplement psychometric, physiological, and neuroimaging approaches to preference quantification. For this study, we adapted our keypress paradigm to two sets of stimuli consisting of seventeenth to twenty-first century western art music (Classical) and twentieth to twenty-first century jazz and popular music (Popular). We studied a pilot sample and then a separate primary experimental sample with this paradigm, and used iterative mathematical modeling to determine if RPT relationships were observed with high R2 fits. We further assessed the extent of heterogeneity in the rank ordering of keypress-based responses across subjects. As expected, individual rank orderings of preferences were quite heterogeneous, yet we observed mathematical patterns fitting these data similar to those observed previously with visual stimuli. These patterns in music preference were recurrent across two cohorts and two stimulus sets, and scaled between individual and group data, adhering to the requirements for lawfulness. Our findings suggest a general neuroscience framework that predicts human approach/avoidance behavior, while also allowing for individual differences and the broad diversity of human choices; the resulting framework may offer novel approaches to advancing music neuroscience, or its applications to medicine and recommendation systems.

KW - Approach

KW - Avoidance

KW - Music

KW - Preference

KW - Relative preference theory

KW - Reward

UR - http://www.scopus.com/inward/record.url?scp=85019670868&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85019670868&partnerID=8YFLogxK

U2 - 10.3389/fnins.2017.00136

DO - 10.3389/fnins.2017.00136

M3 - Article

VL - 11

JO - Frontiers in Neuroscience

T2 - Frontiers in Neuroscience

JF - Frontiers in Neuroscience

SN - 1662-4548

IS - MAY

M1 - 136

ER -