Knowing vs. needing

Don Edward Schultz^*

^*Corresponding author for this work

Research output: Contribution to journal › Short survey › peer-review

1 Scopus citations

ASJC Scopus subject areas

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title = "Knowing vs. needing",

author = "Schultz, {Don Edward}",

year = "2008",

month = jul,

day = "1",

language = "English (US)",

volume = "17",

pages = "10--11",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "4",

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AU - Schultz, Don Edward

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AN - SCOPUS:49149118725

SN - 1061-3846

VL - 17

SP - 10

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