Abstract
Extracts from an address presented by Professor Philip Kotler, of North Western University, to graduands at the International Management Centre's 1990 Congregation in Westminster, UK.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 44-47 |
| Number of pages | 4 |
| Journal | Management Decision |
| Volume | 29 |
| Issue number | 2 |
| DOIs | |
| State | Published - Feb 1 1991 |
ASJC Scopus subject areas
- General Business, Management and Accounting
- Management Science and Operations Research