Kotler on…

Philip Kotler*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


Extracts from an address presented by Professor Philip Kotler, of North Western University, to graduands at the International Management Centre's 1990 Congregation in Westminster, UK.

Original languageEnglish (US)
Pages (from-to)44-47
Number of pages4
JournalManagement Decision
Issue number2
StatePublished - Feb 1 1991

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Management Science and Operations Research


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