Kotler's Simulation Modeling

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Legends in Marketing
Subtitle of host publication	Philip Kotler
Editors	Robert C. Blattberg
Publisher	Sage Publishing
Pages	385-390
Number of pages	5
Volume	2: Analytical Marketing
ISBN (Print)	9788132105190
State	Published - 2012

Cite this

@inbook{846f02993b9342329f106b20486609b0,

title = "Kotler's Simulation Modeling",

author = "Lakshman Krishnamurthi",

year = "2012",

language = "English (US)",

isbn = "9788132105190",

volume = "2: Analytical Marketing",

pages = "385--390",

editor = "Blattberg, {Robert C.}",

booktitle = "Legends in Marketing",

publisher = "Sage Publishing",

}