Original language | English (US) |
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Title of host publication | Handbook of Marketing Analytics |
Subtitle of host publication | Methods and Applications in Marketing Management, Public Policy, and Litigation Support |
Publisher | Edward Elgar Publishing Ltd. |
Pages | 11-31 |
Number of pages | 21 |
ISBN (Electronic) | 9781784716752 |
ISBN (Print) | 9781784716745 |
State | Published - Mar 30 2018 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business, Management and Accounting