Laboratory experimentation in marketing

Angela Y. Lee*, Alice M. Tybout

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationHandbook of Marketing Analytics
Subtitle of host publicationMethods and Applications in Marketing Management, Public Policy, and Litigation Support
PublisherEdward Elgar Publishing Ltd.
Pages11-31
Number of pages21
ISBN (Electronic)9781784716752
ISBN (Print)9781784716745
StatePublished - Mar 30 2018

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Lee, A. Y., & Tybout, A. M. (2018). Laboratory experimentation in marketing. In Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support (pp. 11-31). Edward Elgar Publishing Ltd..