Late-mover strategies

Venkatesh Shankar*, Gregory S. Carpenter

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Marketing Strategy
PublisherEdward Elgar Publishing Ltd.
Pages362-375
Number of pages14
ISBN (Print)9781849800983
DOIs
StatePublished - 2012

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

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