| Original language | English |
|---|---|
| Publisher | John Wiley & Sons |
| ISBN (Print) | 9780471455165 |
| State | Published - 2003 |
Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Philip Kotler, Fernando Trias de Bes
Research output: Book/Report › Book
Philip Kotler, Fernando Trias de Bes
Research output: Book/Report › Book
| Original language | English |
|---|---|
| Publisher | John Wiley & Sons |
| ISBN (Print) | 9780471455165 |
| State | Published - 2003 |