Lay people's beliefs about creativity: evidence for an insight bias

Brian J. Lucas*, Loran F. Nordgren

*Corresponding author for this work

Research output: Contribution to journalShort surveypeer-review

Abstract

Research finds that creative ideas are generated by two cognitive pathways: insight and persistence. However, emerging research suggests people's lay beliefs may not adequately reflect both routes. We propose that people exhibit an insight bias, such that they undervalue persistence and overvalue insight in the creative process.

Original languageEnglish (US)
JournalTrends in Cognitive Sciences
DOIs
StateAccepted/In press - 2021

Keywords

  • creative process
  • creativity
  • insight
  • judgment
  • lay beliefs
  • persistence

ASJC Scopus subject areas

  • Neuropsychology and Physiological Psychology
  • Experimental and Cognitive Psychology
  • Cognitive Neuroscience

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