Lay people's beliefs about creativity: evidence for an insight bias

Brian J. Lucas*, Loran F. Nordgren

*Corresponding author for this work

Research output: Contribution to journalShort surveypeer-review

6 Scopus citations


Research finds that creative ideas are generated by two cognitive pathways: insight and persistence. However, emerging research suggests people's lay beliefs may not adequately reflect both routes. We propose that people exhibit an insight bias, such that they undervalue persistence and overvalue insight in the creative process.

Original languageEnglish (US)
Pages (from-to)6-7
Number of pages2
JournalTrends in Cognitive Sciences
Issue number1
StatePublished - Jan 2022


  • creative process
  • creativity
  • insight
  • judgment
  • lay beliefs
  • persistence

ASJC Scopus subject areas

  • Experimental and Cognitive Psychology
  • Neuropsychology and Physiological Psychology
  • Cognitive Neuroscience


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