Original language | English (US) |
---|---|
Pages (from-to) | 10-11 |
Number of pages | 2 |
Journal | Marketing Research |
Volume | 27 |
Issue number | 4 |
State | Published - Jul 1 2015 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Don E. Schultz*
Research output: Contribution to journal › Short survey › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 10-11 |
Number of pages | 2 |
Journal | Marketing Research |
Volume | 27 |
Issue number | 4 |
State | Published - Jul 1 2015 |