Learning by doing

Don Edward Schultz*

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

3 Scopus citations
Original languageEnglish (US)
Pages (from-to)12-13
Number of pages2
JournalMarketing Management
Volume15
Issue number6
StatePublished - Nov 1 2006

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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