Lessons for the losers

Don Edward Schultz*

*Corresponding author for this work

Research output: Contribution to journalReview article

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)10-11
Number of pages2
JournalMarketing Management
Volume15
Issue number1
StatePublished - Jan 1 2006

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Schultz, D. E. (2006). Lessons for the losers. Marketing Management, 15(1), 10-11.