Let the response fit the scandal

Alice M. Tybout, Michelle Roehm

Research output: Contribution to journalArticlepeer-review

16 Scopus citations
Original languageEnglish (US)
Pages (from-to)82-88
Number of pages7
JournalHarvard business review
Volume87
Issue number12
StatePublished - Dec 1 2009

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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