Let the response fit the scandal

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@article{bc9167bcaf9947c19d90eec8d7cf183f,

title = "Let the response fit the scandal",

author = "Tybout, {Alice M.} and Michelle Roehm",

year = "2009",

month = dec,

day = "1",

language = "English (US)",

volume = "87",

pages = "82--88",

journal = "Harvard business review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "12",

}

TY - JOUR

T1 - Let the response fit the scandal

AU - Tybout, Alice M.

AU - Roehm, Michelle

PY - 2009/12/1

Y1 - 2009/12/1

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UR - http://www.scopus.com/inward/citedby.url?scp=77952149947&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:77952149947

SN - 0017-8012

VL - 87

SP - 82

EP - 88

JO - Harvard business review

JF - Harvard business review

IS - 12

ER -