Leveraged high-variety strategies: From portfolio thinking to platform thinking

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	54-61
Journal	Journal of the Academy of Marketing Science
Volume	26
DOIs	https://doi.org/10.1177/0092070398261006
State	Published - 1998

Access to Document

@article{129a11a8bc1d43a1ac9836842dd62127,

title = "Leveraged high-variety strategies: From portfolio thinking to platform thinking",

author = "Sawhney, {Mohanbir S.}",

year = "1998",

doi = "10.1177/0092070398261006",

language = "English",

volume = "26",

pages = "54--61",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

publisher = "Springer New York",

}