Leveraging Media-Advertising Experiential Congruence

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvertising Research
Subtitle of host publicationMessage, Medium and Context
EditorsPatrick De Pelsmacker, Nathalie Dens
Place of PublicationAntwrpen
PublisherGarant Publishers
Pages259-270
Number of pages12
ISBN (Print)9789044123876
StatePublished - 2009

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