Leveraging product returns to maximize customer equity

J. Andrew Petersen*, Eric T. Anderson

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Research on Customer Equity in Marketing
PublisherEdward Elgar Publishing Ltd.
Pages160-177
Number of pages18
ISBN (Electronic)9781781004982
ISBN (Print)9781781004975
DOIs
StatePublished - Jan 30 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Petersen, J. A., & Anderson, E. T. (2015). Leveraging product returns to maximize customer equity. In Handbook of Research on Customer Equity in Marketing (pp. 160-177). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781781004982.00014