Fingerprint
Dive into the research topics of 'Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies
Eric T. Andersen*, Duncan I. Simester
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
115
Scopus
citations