Looking Back and Looking Forward: (Re)Interpreting Consumer Insights in a Time of Transition

Angela Y. Lee; Kelly Ann Shriner

doi:10.1086/718146

Looking Back and Looking Forward: (Re)Interpreting Consumer Insights in a Time of Transition

Angela Y. Lee, Kelly Ann Shriner

Marketing

Research output: Contribution to journal › Article › peer-review

7 Scopus citations

Original language	English (US)
Pages (from-to)	1-7
Number of pages	7
Journal	Journal of the Association for Consumer Research
Volume	7
Issue number	1
DOIs	https://doi.org/10.1086/718146
State	Published - Jan 2022

ASJC Scopus subject areas

Applied Psychology
Economics and Econometrics
Marketing

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10.1086/718146

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title = "Looking Back and Looking Forward: (Re)Interpreting Consumer Insights in a Time of Transition",

author = "Lee, {Angela Y.} and Shriner, {Kelly Ann}",

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Looking Back and Looking Forward: (Re)Interpreting Consumer Insights in a Time of Transition

ASJC Scopus subject areas

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