Looking Back and Looking Forward: (Re)Interpreting Consumer Insights in a Time of Transition

Angela Y. Lee, Kelly Goldsmith

Research output: Contribution to journalArticlepeer-review

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)1-7
Number of pages7
JournalJournal of the Association for Consumer Research
Volume7
Issue number1
DOIs
StatePublished - Jan 2022
Externally publishedYes

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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