Looking Back and Looking Forward with Interactive Marketing

Edward Carl Malthouse; Charles Hofacker

doi:10.1016/j.intmar.2010.04.005

Looking Back and Looking Forward with Interactive Marketing

Edward Carl Malthouse^*, Charles Hofacker

^*Corresponding author for this work

Integrated Marketing Communications

Research output: Contribution to journal › Editorial › peer-review

58 Scopus citations

Original language	English (US)
Pages (from-to)	181-184
Number of pages	4
Journal	Journal of Interactive Marketing
Volume	24
Issue number	3
DOIs	https://doi.org/10.1016/j.intmar.2010.04.005
State	Published - Aug 1 2010

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1016/j.intmar.2010.04.005

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title = "Looking Back and Looking Forward with Interactive Marketing",

author = "Malthouse, {Edward Carl} and Charles Hofacker",

year = "2010",

month = aug,

day = "1",

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language = "English (US)",

volume = "24",

pages = "181--184",

journal = "Journal of Interactive Marketing",

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publisher = "SAGE Publications Inc.",

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AU - Malthouse, Edward Carl

AU - Hofacker, Charles

PY - 2010/8/1

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DO - 10.1016/j.intmar.2010.04.005

M3 - Editorial

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VL - 24

SP - 181

EP - 184

JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

IS - 3

ER -

Looking Back and Looking Forward with Interactive Marketing

ASJC Scopus subject areas

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