Lost in the B-to-B time warp

Don Edward Schultz*

*Corresponding author for this work

Research output: Contribution to journalShort survey

Original languageEnglish (US)
Pages (from-to)12-14
Number of pages3
JournalMarketing Research
Volume27
Issue number1
StatePublished - Jan 1 2015

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Schultz, D. E. (2015). Lost in the B-to-B time warp. Marketing Research, 27(1), 12-14.