Lost in the B-to-B time warp

Don E. Schultz^*

^*Corresponding author for this work

Research output: Contribution to journal › Short survey › peer-review

ASJC Scopus subject areas

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title = "Lost in the B-to-B time warp",

author = "Schultz, {Don E.}",

year = "2015",

month = jan,

day = "1",

language = "English (US)",

volume = "27",

pages = "12--14",

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publisher = "American Marketing Association",

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