Love all, trust a few: Link prediction for trust and psycho-social factors in MMOs

Muhammad Aurangzeb Ahmad*, Zoheb Borbora, Jaideep Srivastava, Noshir Contractor

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Abstract

Massively Multiplayer Online Games (MMOGs) where millions of people can interact with one another have been described as mirrors of human societies and offer excellent venues to analyze human behavior at both the psychological as well as the social level. Within the context of predictive analysis (link prediction as a classification task) in MMOGs, the connection between psycho-sociological theories of communication networks. A mapping of how various elements of trust and other social interactions (mentoring, adversarial relationship, trade) relate to prediction tasks is also established. Results from classification experiments indicate that social environments affect prediction tasks in cooperative vs. adversarial environments in MMOGs and the implications of these results for generalizability of link prediction algorithms is also analyzed.

Original languageEnglish (US)
Title of host publicationSocial Computing, Behavioral-Cultural Modeling and Prediction, 5th International Conference, SBP 2012, Proceedings
Pages123-130
Number of pages8
DOIs
StatePublished - Apr 3 2012
Event5th International Conference on Social Computing, Behavioral-Cultural Modeling and Prediction, SBP 2012 - College Park, MD, United States
Duration: Apr 3 2012Apr 5 2012

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume7227 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

Other5th International Conference on Social Computing, Behavioral-Cultural Modeling and Prediction, SBP 2012
CountryUnited States
CityCollege Park, MD
Period4/3/124/5/12

Keywords

  • Adversarial environments
  • MMOs
  • Prediction and Psycho-Social Theories
  • Trust in social networks

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

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