David Abrahamson*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter


Perhaps even more than newspapers, which are geographically limited, and the broadcast media, which are largely derivative-amplifying rather than creating social and cultural trends-magazines reflect and shape their times. In the '50s, the glossy photographs of Life and Look defined a new era of American abundance. In the '70s, as the political activism of the '60s gave way to the “me decade, " city and regional magazines such as New York extolled passions for politics and consumer goods. In the '90s, a decade defined by the globalization of commerce and communication, magazines are now in the middle of a new evolution, one distinguished by niche marketing and fertile interaction between print media and the World Wide Web. Where these latest developments will take us is not entirely clear, but it is certain that magazines will both capitalize on and transcend their own recent history.

Original languageEnglish (US)
Title of host publicationWhat’s Next?
Subtitle of host publicationProblems and Prospects of Jonnulism
PublisherTaylor and Francis
Number of pages9
ISBN (Electronic)9781351299350
ISBN (Print)9781138540477
StatePublished - Jan 1 2018

ASJC Scopus subject areas

  • General Social Sciences


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