Maintenance person or architect? The role of academic advertising research in building better understanding

Gayle Kerr*, Don Edward Schultz

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

17 Scopus citations
Original languageEnglish (US)
Pages (from-to)547-568
Number of pages22
JournalInternational Journal of Advertising
Issue number4
StatePublished - Jan 1 2010

ASJC Scopus subject areas

  • Communication
  • Marketing

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