Maintenance person or architect? The role of academic advertising research in building better understanding

Gayle Kerr; Don Edward Schultz

doi:10.2501/s0265048710201348

Maintenance person or architect? The role of academic advertising research in building better understanding

Gayle Kerr^*, Don Edward Schultz

^*Corresponding author for this work

Integrated Marketing Communications

Research output: Contribution to journal › Article › peer-review

17 Scopus citations

Original language	English (US)
Pages (from-to)	547-568
Number of pages	22
Journal	International Journal of Advertising
Volume	29
Issue number	4
DOIs	https://doi.org/10.2501/s0265048710201348
State	Published - Jan 1 2010

ASJC Scopus subject areas

Communication
Marketing

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10.2501/s0265048710201348

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title = "Maintenance person or architect? The role of academic advertising research in building better understanding",

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Maintenance person or architect? The role of academic advertising research in building better understanding

ASJC Scopus subject areas

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