Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr.

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Original language	English
Pages (from-to)	99-102
Journal	Journal of Business-to-Business Marketing
Volume	5
DOIs	https://doi.org/10.1300/J033v05n01_10
State	Published - 1998

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title = "Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr.",

author = "Narus, {James A.} and Anderson, {James C.}",

year = "1998",

doi = "10.1300/J033v05n01_10",

language = "English",

volume = "5",

pages = "99--102",

journal = "Journal of Business-to-Business Marketing",

issn = "1051-712X",

publisher = "Routledge",

}

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T1 - Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr.

AU - Narus, James A.

AU - Anderson, James C.

PY - 1998

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U2 - 10.1300/J033v05n01_10

DO - 10.1300/J033v05n01_10

M3 - Article

SN - 1051-712X

VL - 5

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EP - 102

JO - Journal of Business-to-Business Marketing

JF - Journal of Business-to-Business Marketing

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