Making the most of the global brain for innovation

Satish Nambisan*, Mohanbir Sawhney

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

Almost by definition, there are more good ideas floating around outside your corporate boundaries than inside. Tapping into this external 'Global Brain' is now key to successful innovation. But there are many ways to skin this particular cat. Which one is appropriate for you?

Original languageEnglish (US)
Pages (from-to)128-135
Number of pages8
JournalInternational Commerce Review
Volume8
Issue number2
DOIs
StatePublished - Dec 1 2009

ASJC Scopus subject areas

  • Economics and Econometrics
  • Strategy and Management
  • Marketing
  • Management of Technology and Innovation

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