Making the most of the global brain for innovation

Satish Nambisan; Mohanbir Sawhney

doi:10.1007/s12146-010-0042-z

Making the most of the global brain for innovation

Satish Nambisan^*, Mohanbir Sawhney

^*Corresponding author for this work

Marketing

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

Abstract

Almost by definition, there are more good ideas floating around outside your corporate boundaries than inside. Tapping into this external 'Global Brain' is now key to successful innovation. But there are many ways to skin this particular cat. Which one is appropriate for you?

Original language	English (US)
Pages (from-to)	128-135
Number of pages	8
Journal	International Commerce Review
Volume	8
Issue number	2
DOIs	https://doi.org/10.1007/s12146-010-0042-z
State	Published - Dec 2009

ASJC Scopus subject areas

Economics and Econometrics
Strategy and Management
Marketing
Management of Technology and Innovation

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10.1007/s12146-010-0042-z

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title = "Making the most of the global brain for innovation",

abstract = "Almost by definition, there are more good ideas floating around outside your corporate boundaries than inside. Tapping into this external 'Global Brain' is now key to successful innovation. But there are many ways to skin this particular cat. Which one is appropriate for you?",

author = "Satish Nambisan and Mohanbir Sawhney",

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Making the most of the global brain for innovation

Abstract

ASJC Scopus subject areas

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