Managing Conflict in Distribution Channels: A Laboratory Study

Louis W. Stern, Brian Sternthal, C. Samuel Craig

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	169-179
Journal	Journal of Marketing Research
Volume	10
State	Published - May 1973

Cite this

@article{8be946b0895645e58124046bfdfe5f55,

title = "Managing Conflict in Distribution Channels: A Laboratory Study",

author = "Stern, {Louis W.} and Brian Sternthal and Craig, {C. Samuel}",

year = "1973",

month = may,

language = "English",

volume = "10",

pages = "169--179",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}