Managing customer relationships in the social media era: Introducing the social CRM house

Social Sciences

• Social Media 100%
• Customer 36%
• Houses 27%
• Manpower 9%
• Diffusion 9%
• Employees 9%
• Shortage 9%
• Performance Evaluation 9%
• Information Theory 9%
• Right to Privacy 9%
• Marketing 9%
• Marketing Strategy 9%
• Data Protection 9%
• Social Media Marketing 9%
• Organizations 9%
• Content 9%
• Control 9%
• Strategy 9%
• Discussion 9%
• Company 9%
• Business 9%
• Marketing 9%
• Convergence 9%
• Acquisitions 9%
• Retention 9%

INIS

• marketing 27%
• data 18%
• houses 18%
• evaluation 9%
• security 9%
• performance 9%
• control 9%
• business 9%
• people 9%
• retention 9%
• shortages 9%
• metrics 9%
• diffusion 9%
• convergence 9%
• employees 9%
• manpower 9%

Computer Science

• Convergence 9%
• Performance Evaluation 9%
• Evaluation Metric 9%
• Managing Relationship 9%
• Unstructured Data 9%
• Customer Relationship 9%
• Content Marketing 9%
• Customer Touch Point 9%
• Control 9%
• Messages 9%