Managing Direct and Online Marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHanbuch Database Marketing
PublisherIM-Fachverlag
Pages492-511
StatePublished - 1997

Cite this

Kotler, P. (1997). Managing Direct and Online Marketing. In Hanbuch Database Marketing (pp. 492-511). IM-Fachverlag.