| Original language | English |
|---|---|
| Title of host publication | Hanbuch Database Marketing |
| Publisher | IM-Fachverlag |
| Pages | 492-511 |
| State | Published - 1997 |
Managing Direct and Online Marketing
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research output: Chapter in Book/Report/Conference proceeding › Chapter
| Original language | English |
|---|---|
| Title of host publication | Hanbuch Database Marketing |
| Publisher | IM-Fachverlag |
| Pages | 492-511 |
| State | Published - 1997 |