Original language | English |
---|---|
Title of host publication | Kellogg on Marketing |
Editors | Dawn Iacobucci |
Place of Publication | New York |
Publisher | John Wiley & Sons |
Pages | 330-365 |
State | Published - 2001 |
Managing Market Offerings in Business Markets
James Anderson, Gregory S. Carpenter, James C. Narus
Research output: Chapter in Book/Report/Conference proceeding › Chapter