| Original language | English |
|---|---|
| Title of host publication | Kellogg on Marketing |
| Editors | Dawn Iacobucci |
| Place of Publication | New York |
| Publisher | John Wiley & Sons |
| Pages | 330-365 |
| State | Published - 2001 |
Managing Market Offerings in Business Markets
James Anderson, Gregory S. Carpenter, James C. Narus
Research output: Chapter in Book/Report/Conference proceeding › Chapter