TY - BOOK
T1 - Managing media firms and industries
T2 - What's so special about media management?
AU - Lowe, Gregory Ferrell
AU - Brown, Charles
N1 - Publisher Copyright:
© Springer International Publishing Switzerland 2016. All rights reserved.
PY - 2015/8/20
Y1 - 2015/8/20
N2 - This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
AB - This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
UR - http://www.scopus.com/inward/record.url?scp=84955145392&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84955145392&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-08515-9
DO - 10.1007/978-3-319-08515-9
M3 - Book
AN - SCOPUS:84955145392
SN - 9783319085142
BT - Managing media firms and industries
PB - Springer International Publishing
ER -