Managing media firms and industries: What's so special about media management?

Gregory Ferrell Lowe*, Charles Brown

*Corresponding author for this work

Research output: Book/ReportBook

6 Scopus citations

Abstract

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

Original languageEnglish (US)
PublisherSpringer International Publishing
Number of pages382
ISBN (Electronic)9783319085159
ISBN (Print)9783319085142
DOIs
StatePublished - Aug 20 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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