Managing Product Assortments: Insights from Consumer Psychology

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationKellogg on Marketing
EditorsAlice M. Tybout, Bobby J. Calder
Place of PublicationHoboken, NJ
PublisherJohn Wiley & Sons
Pages348-360
Number of pages16
Edition2nd
ISBN (Electronic)9780470877623
ISBN (Print)9780470580141
StatePublished - 2010

Cite this

Hamilton, R., & Chernev, A. C. (2010). Managing Product Assortments: Insights from Consumer Psychology. In A. M. Tybout, & B. J. Calder (Eds.), Kellogg on Marketing (2nd ed., pp. 348-360). John Wiley & Sons.