Managing product assortments: Insights from consumer psychology

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Scopus citations

ASJC Scopus subject areas

@inbook{e951e9e4f67148b7aa54be98e6e7abac,

title = "Managing product assortments: Insights from consumer psychology",

author = "Ryan Hamilton and Alexander Chernev",

year = "2010",

month = aug,

day = "5",

language = "English (US)",

isbn = "9780470580141",

pages = "348--360",

booktitle = "Kellogg on Marketing",

publisher = "wiley",

}

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AU - Chernev, Alexander

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