| Original language | English |
|---|---|
| Title of host publication | Communication Yearbook 18 |
| Editors | B. Burleson |
| Place of Publication | Newbury Park, CA |
| Publisher | Sage |
| Pages | 54-82 |
| State | Published - 1995 |
Managing the flow of ideas: A local management approach to message design
Bruce L. Lambert, B. J. O'Keefe
Research output: Chapter in Book/Report/Conference proceeding › Chapter