Managing the Unthinkable: What to Do When a Scandal Hits Your Brand

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationKellogg on Advertising and Media
PublisherJohn Wiley & Sons
StatePublished - 2008

Cite this

Tybout, A. M. (2008). Managing the Unthinkable: What to Do When a Scandal Hits Your Brand. In Kellogg on Advertising and Media John Wiley & Sons.