The authors analyze the value transformation process in Finnish public broadcasting in the late 1990s. This analytic focus emphasizes relations and dynamics that link a market multiplicity (political, open, popular, and professional) with management arenas (institutional, strategic, business, and operative). Correspondence and contradiction are featured aspects of the value transformation process. Two paradoxes (amalgamation and synergy) highlight the dialectical nature of value negotiation framing the modern public polymedia enterprise in Scandinavia.
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