Mapping the Future Marketplace

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationRethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity
PublisherNicholas Brealey Publishing
Pages196-210
StatePublished - 1997

Cite this

Kotler, P. (1997). Mapping the Future Marketplace. In Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity (pp. 196-210). Nicholas Brealey Publishing.