| Original language | English |
|---|---|
| Title of host publication | Handbook of Business Planning and Budgeting for Executives with Profit Responsibility |
| Place of Publication | New York |
| Publisher | Van Nostrand Reinhold |
| Pages | 66-70 |
| State | Published - 1980 |
Cite this
Kotler, P. (1980). Market Challenger Strategies. In Handbook of Business Planning and Budgeting for Executives with Profit Responsibility (pp. 66-70). New York: Van Nostrand Reinhold.
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title = "Market Challenger Strategies",
author = "Philip Kotler",
year = "1980",
language = "English",
pages = "66--70",
booktitle = "Handbook of Business Planning and Budgeting for Executives with Profit Responsibility",
publisher = "Van Nostrand Reinhold",
}
Kotler, P 1980, Market Challenger Strategies. in Handbook of Business Planning and Budgeting for Executives with Profit Responsibility. Van Nostrand Reinhold, New York, pp. 66-70.
Market Challenger Strategies. / Kotler, Philip.
Handbook of Business Planning and Budgeting for Executives with Profit Responsibility. New York : Van Nostrand Reinhold, 1980. p. 66-70.Research output: Chapter in Book/Report/Conference proceeding › Chapter
TY - CHAP
T1 - Market Challenger Strategies
AU - Kotler, Philip
PY - 1980
Y1 - 1980
M3 - Chapter
SP - 66
EP - 70
BT - Handbook of Business Planning and Budgeting for Executives with Profit Responsibility
PB - Van Nostrand Reinhold
CY - New York
ER -
Kotler P. Market Challenger Strategies. In Handbook of Business Planning and Budgeting for Executives with Profit Responsibility. New York: Van Nostrand Reinhold. 1980. p. 66-70