Market Challenger Strategies

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of Business Planning and Budgeting for Executives with Profit Responsibility
Place of PublicationNew York
PublisherVan Nostrand Reinhold
Pages66-70
StatePublished - 1980

Cite this

Kotler, P. (1980). Market Challenger Strategies. In Handbook of Business Planning and Budgeting for Executives with Profit Responsibility (pp. 66-70). New York: Van Nostrand Reinhold.
Kotler, Philip. / Market Challenger Strategies. Handbook of Business Planning and Budgeting for Executives with Profit Responsibility. New York : Van Nostrand Reinhold, 1980. pp. 66-70
@inbook{81320b4f879646a2b8fa6922bd27b3f1,
title = "Market Challenger Strategies",
author = "Philip Kotler",
year = "1980",
language = "English",
pages = "66--70",
booktitle = "Handbook of Business Planning and Budgeting for Executives with Profit Responsibility",
publisher = "Van Nostrand Reinhold",

}

Kotler, P 1980, Market Challenger Strategies. in Handbook of Business Planning and Budgeting for Executives with Profit Responsibility. Van Nostrand Reinhold, New York, pp. 66-70.

Market Challenger Strategies. / Kotler, Philip.

Handbook of Business Planning and Budgeting for Executives with Profit Responsibility. New York : Van Nostrand Reinhold, 1980. p. 66-70.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Market Challenger Strategies

AU - Kotler, Philip

PY - 1980

Y1 - 1980

M3 - Chapter

SP - 66

EP - 70

BT - Handbook of Business Planning and Budgeting for Executives with Profit Responsibility

PB - Van Nostrand Reinhold

CY - New York

ER -

Kotler P. Market Challenger Strategies. In Handbook of Business Planning and Budgeting for Executives with Profit Responsibility. New York: Van Nostrand Reinhold. 1980. p. 66-70