| Original language | English |
|---|---|
| Title of host publication | Handbook of Business Planning and Budgeting for Executives with Profit Responsibility |
| Place of Publication | New York |
| Publisher | Van Nostrand Reinhold |
| Pages | 66-70 |
| State | Published - 1980 |
Market Challenger Strategies
Research output: Chapter in Book/Report/Conference proceeding › Chapter