Market Challenger Strategies

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of Business Planning and Budgeting for Executives with Profit Responsibility
Place of PublicationNew York
PublisherVan Nostrand Reinhold
Pages66-70
StatePublished - 1980

Cite this

Kotler, P. (1980). Market Challenger Strategies. In Handbook of Business Planning and Budgeting for Executives with Profit Responsibility (pp. 66-70). Van Nostrand Reinhold.