| Original language | English |
|---|---|
| Title of host publication | Handbook of Business Planning and Budgeting for Executives with Profit Responsibility |
| Place of Publication | New York |
| Publisher | Van Nostrand Reinhold |
| Pages | 66-70 |
| State | Published - 1980 |
Cite this
Kotler, P. (1980). Market Challenger Strategies. In Handbook of Business Planning and Budgeting for Executives with Profit Responsibility (pp. 66-70). Van Nostrand Reinhold.