Abstract
Market pioneering and competitive positioning strategy are fundamentally related. Positioning is a crucial strategic decision for pioneers or brands that compete with them because pioneers often dominate competition, sometimes for decades. Successful strategy design requires an understanding of how and why pioneers influence competition so greatly for so long. This paper reviews theories of pioneering advantage, with an emphasis on recent developments, to suggest testable implications for competitive positioning strategies for early and late entrants, as well as other directions for future research.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 699-709 |
| Number of pages | 11 |
| Journal | Annales Des Télécommunications |
| Volume | 42 |
| Issue number | 11-12 |
| DOIs | |
| State | Published - Nov 1987 |
Keywords
- Competition
- Economic model
- Firm strategy
- Goods services market
ASJC Scopus subject areas
- Electrical and Electronic Engineering