Marketing 3.0: From Products to Customers to the Human Spirit

Philip Kotler*, Hermawan Kartajaya, Iwan Setiawan

*Corresponding author for this work

Research output: Book/Report › Book

350 Scopus citations

Fingerprint

Dive into the research topics of 'Marketing 3.0: From Products to Customers to the Human Spirit'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Pharmacology, Toxicology and Pharmaceutical Science

Economics, Econometrics and Finance