| Original language | English |
|---|---|
| Pages (from-to) | 13-20 |
| Journal | Journal of Marketing |
| Volume | 42 |
| State | Published - Oct 1978 |
Marketing and Public Relations
Philip Kotler, William Mindak
Research output: Contribution to journal › Article › peer-review
Philip Kotler, William Mindak
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 13-20 |
| Journal | Journal of Marketing |
| Volume | 42 |
| State | Published - Oct 1978 |