Marketing and Public Relations

Philip Kotler, William Mindak

Marketing

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	13-20
Journal	Journal of Marketing
Volume	42
State	Published - Oct 1978

Cite this

Kotler, P., & Mindak, W. (1978). Marketing and Public Relations. Journal of Marketing, 42, 13-20.