Original language | English |
---|---|
Pages (from-to) | 13-20 |
Journal | Journal of Marketing |
Volume | 42 |
State | Published - Oct 1978 |
Marketing and Public Relations
Philip Kotler, William Mindak
Research output: Contribution to journal › Article › peer-review
Philip Kotler, William Mindak
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 13-20 |
Journal | Journal of Marketing |
Volume | 42 |
State | Published - Oct 1978 |